National Coatings Is Preventing Human Trafficking with LUV

In recognition of World Day Against Trafficking in Persons on July 30th, National Coatings is honored to become Lift Up the Vulnerable’s newest platinum corporate sponsor.


Lift Up the Vulnerable (LUV) is on a mission to prevent the trafficking and oppression of vulnerable children and women in warzones. Since 2005, LUV’s leaders have a proven track record of effectively navigating and building partnerships in war-torn communities marked by violence and extreme poverty throughout Sudan and South Sudan. Their solution is a holistic model that provides protection, education, and economic development to eliminate the exploitation of vulnerabilities, provide freedom, and restore hope.


“Human trafficking exploits the most vulnerable people in the world. For children and women living in extreme poverty and war, there is nowhere to go for safety and freedom. At LUV, we believe that when we empower those who are vulnerable, we transform the world. To do this, we work with grassroots local leaders in Sudan and South Sudan to address the root causes that lead to exploitation in conflict zones. With the help of visionary corporate sponsors, like National Coatings, we offer protection, education, and economic development, empowering children and women to become agents of change in their own lives and heal their nations from within. We are deeply grateful to be the recipient of this significant investment by National Coatings that helps us prevent trafficking and offer hope and healing for the most vulnerable in our world today,” said LUV’s CEO, Audrey Moore.


From Zeb Hadley, President/CEO, “At National Coatings we stand by our core values; one of the most important ones being integrity. We strive for honesty and doing what is right even when no one is looking. In our sponsorship with Lift Up the Vulnerable (LUV), we can educate others and aid in the efforts to eliminate the division of families and communities.”


To learn more about Lift Up the Vulnerable and the impacts our company is making to prevent human trafficking, please visit:


About National Coatings, Inc.

National Coatings is a trusted commercial and industrial painting company serving a broad range of commercial and industrial customers, large and small, throughout the U.S.A. We offer expert painting, wallcovering, industrial coatings, and sandblasting services, plus more. Color Masters Painting merged with National Coatings in 2016.