Our Team A Carefully Chosen Team of Experts

At National Coatings, we believe our team is our greatest asset, and we take pride in the work they do every day. Each of our valued employees brings a unique background and skillset, enabling us to serve customers with distinction through every step of our projects. Explore the page below to meet the key members of our outstanding team.

Executive Team

Zeb Hadley CEO

Zeb Hadley CEO

In 2003, Zeb started a power-washing company, Color Masters, while in college at NC State. Over the next few years, the company grew and expanded to include both residential and commercial painting jobs, which led to Color Masters Painting. The company became a huge success and was a strong competitor in the painting industry. Throughout the years, Color Masters Painting worked alongside National Coatings on a number of jobs. In 2016, National Coatings and Color Masters Painting mutually decided to merge as one company, with Zeb as the CEO of National Coatings. Zeb resides in North Carolina with his wife and 3 daughters. During his free time, Zeb enjoys golf, fishing at the North Carolina Coast and sports.

Bob Forsman President

Bob Forsman President

For 10 years, Bob was part of the Burdco Group, where he worked his way to COO. While there, the company decided to sell, and a former colleague, Pat, purchased the painting division, naming it National Coatings. After the sell of Burdco Group, Bob moved on to running a civil engineering company for the next 12 years. In the Fall of 2007, Bob reconnected with Pat, who convinced him to come back as President of National Coatings to “finish what they had started at Burdco.” Bob has a Bachelor’s in Accounting from Ferris State University in Michigan and has worked for companies as large as $700 million, where he oversaw the financial planning and systems group. He has been involved with the construction industry for over 25 years. Bob resides in Michigan with his wife, where he enjoys hunting and spending time with his grandchildren.

Jesse Buchanan Controller

Jesse Buchanan Controller

Jesse Buchanan is the Controller at National Coatings. As the Controller, he is involved in all financial and human resource activities of the company. He has been actively engaged in the construction industry since 2004. He has served as CFO or Controller for large regional homebuilders and most recently as a Controller for a real estate investment portfolio of over $100 million assets and primarily focused in land development. Jesse lives in North Carolina with his wife, Christina, and son, Jacob, who are members of Colonial Baptist Church. Outside of the office, you can find Jesse spending time with his family, playing and watching sports, and going hiking. Jesse holds a Masters in Business Administration from the University of Mississippi and a Bachelor’s in Accounting from Christopher Newport University.

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About National Coatings, Inc.

National Coatings is a trusted commercial and industrial painting company serving a broad range of commercial and industrial customers, large and small, throughout the U.S.A. We offer expert painting, wallcovering, industrial coatings, and sandblasting services, plus more. Color Masters Painting merged with National Coatings in 2016.