Our Team A Carefully Chosen Team of Experts

At National Coatings, we believe our team is our greatest asset, and we take pride in the work they do every day. Each of our valued employees brings a unique background and skillset, enabling us to serve customers with distinction through every step of our projects. Explore the page below to meet the key members of our outstanding team.

Executive Team

Zeb Hadley President/CEO

Zeb Hadley President/CEO

As President and CEO, Zeb oversees the company’s operational procedures, policies and standards to ensure production efficiency, quality service and cost-effective management of resources. He also plans, develops, implements, directs and evaluates the organization’s fiscal function and performance, while also stimulating its operation to generate resources, promote revenue, profitability and growth as an organization. While leading the company, Zeb has led National Coatings, Inc. to receiving various awards and top recognition, such as APC Top Job of the Year, TBJ’s Fast 50 Company, ENR award winner both regionally and nationally, Business North Carolina’s Business of the Year and so much more. He himself has won the prestigious awards of Triangle Business Journal’s CFO of the Year, CIO of the Year and the award of 40 under 40. Zeb resides in North Carolina with his daughters. Outside of the office, you can find Zeb playing golf, fishing at the North Carolina Coast, or cheering on NC State Athletics.

 

Victoria Pate Controller

Victoria Pate Controller

Victoria joined the company in 2016. During her time with the company, she has proven her leadership skills leading to her promotion to controller in 2020. As Controller, Victoria develops and implements NCI’s financial strategic planning decisions. She is responsible for developing the annual budget and prepares financial forecasts, ensuring the fiscal welfare of the company.

Victoria holds a Bachelors in Business and Masters in Accounting. She resides in Wilson, NC with her husband and their three dogs. In her free time, she enjoys fostering dogs, crafts, the beach, and cooking.

Michelle Critcher Project Executive

Michelle Critcher Project Executive

Michelle joined our team in 2017 as a Project Executive. She has 20 years of general construction experience running federal and commercial projects. During her 5 years with National Coatings Michelle has been instrumental in streamlining the Accounts Receivable Department. She assisted with the implementation of our current Accounting and Project Management software systems and guides the National Coating team in the processes of contract administration.

Michelle holds a bachelor’s degree in Business Administration. She resides in Apex, NC with her husband, daughter, and their dog, Eclipse. Outside of work she enjoys soccer, hiking and the beach.

Steve Green Vice President/General Manager of Boise Division

Steve Green Vice President/General Manager of Boise Division

Steve began painting in 1995 in the union after serving in the US Army.  Steve learned the industry in Las Vegas, Nevada working on multiple high rise casinos.  This helped him learn the fast pace of large projects along with the high standard of quality that is expected on these projects.  Steve joined National Coatings in 2008 after relocating to the Boise, Idaho area.  Working through the recession, Steve learned how to maintain costs and still keep quality up to the standard required by National Coatings. Steve has helped build an incredible team in Boise for all your needs. With over 25 years in the painting industry Steve has managed painting on over 600 commercial projects across the Northwest.  In his off time Steve likes to spend time in the mountains with his wife and two children.  You may also find him on the golf course on a nice day in Boise.

Ryan Boerner General Manager

Ryan Boerner General Manager

As a General Manager Ryan oversees the manpower, schedule, contracts, finances and overall operations in multiple regions. Ryan has over 20 years’ experience in the commercial painting field. He is dedicated to the continual growth and building of relationships, not only locally, but nationwide. His background in commercial painting spans a variety of industries including retail, hospitality, education, medical, and government. Ryan resides in Montana with his wife and children. When not at work he enjoys spending time with his family, outdoor activities, and exploring the mountains

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About National Coatings, Inc.

National Coatings is a trusted commercial and industrial painting company serving a broad range of commercial and industrial customers, large and small, throughout the U.S.A. We offer expert painting, wallcovering, industrial coatings, and sandblasting services, plus more. Color Masters Painting merged with National Coatings in 2016.